Effective sales and Marketing Strategies are key for performance of the business. effective marketing enables the firm to remain competitive within the Industry.

Course Objectives

The course is aimed at imparting the participants with key marketing skills

Target Group

Sales and Marketing Personnel/Officers/Managers, Operations Officers/Managers and Quality Control Officers/Managers and entrepreneurs/self-employed individuals

Learning Methodology

Lectures, Case study, Group Discussion and Marketing Activities/games

Contents

• The concept of sales and marketing
• Marketing P’s
• Marketing communication strategy
• Pricing techniques
• Marketing Process
• Market Segmentation, Positioning and Targeting
• Effective B2B Marketing Strategies
• Effective B2C Marketing Strategies
• Industry Analysis

Branding