Course Overview

Both large and small organizations need information about consumer behaviour. Information enables to make better decisions and enables to achieve marketing objectives.

Target group

The programme is designed to benefit Marketing managers/team, Operations Managers, Managers, Business Owners and all people interested to understand marketing analytics.

Benefits of the Course

• The course will help the participants to;
• Understand markeing process and how to apply it in marketing
• Use data to analyze customer preferences
• Apply marketing data in comparing targets and actual
• Design a better future marketing plan based on available data

  Course contents

• The marketing process
• The metrics for measuring brand
• Advertising response model
• Customer life time value and Customer Value assessment
• Analyzing consumer preferences
• Handling text data