Marketing Analytics: Marketing Measurment Strategy

We offer a wide range of services for every need.

Fee: TZS 695,000/=

4th – 8th April, 2022 – ARUSHA

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Course Overview

Both large and small organizations need information about consumer behaviour. Information enables to make better decisions and enables to achieve marketing objectives based on data.


Target Group

Marketing managers/team, Operations Managers, Managers, Business Owners and all people interested to understand marketing analytics.


Benefits of the Course

The course is designed to enable participants to;

  • Understand the Marketing process and apply marketing process in addressing marketing challenges
  • Understand the metrics for measuring brand
  • Apply advertising model in marketing
  • Use text data in predicting the sales

Couse contents

  • The marketing process
  • The metrics for measuring brand
  • Advertising response model
  • Customer life time value and Customer Value assessment
  • Analyzing consumer preferences
  • Handling text data
  • Regression analysis

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Timeless Business Solution is a professional service firm that offers accounting, tax, assurance and consulting services to companies in diverse sectors in Tanzania.


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